Howdy.

Synth is a UI/UX strategy and design agency in Dallas, Tx.
We create kickass digital products across all platforms.

Strategy. Synthesis. Design.

WHAT WE DO

Digital experiences
designed for humans

From startup websites to expansive, complex consumer and enterprise apps, our digital product design bedrock is behavioral science. Through comprehensive strategic assessment, generative research and human-centric design, we create products people enjoy using.

mobile-app
EquinEdge (multiplatform UI/UX)

Branding that engages
and empowers

We evolve existing brands, empower established brands, and create new brands. We accomplish this through compelling visual design and storytelling that expresses the unique spirit of your brand, enriching the lives of both businesses and consumers.

website design
Varo Money (branding, web design)
custom icon
Tu Vida (consumer mobile)

Enterprise experience
at consumer-grade

We transform legacy enterprise apps into consumer-grade experiences, increasing efficiency, productivity and morale.

The implementation of elegant and effective human-centric design is at the forefront of our design ethos, for both consumer and enterprise applications.

Dashboard
Callahan Roach (branding, web, mobile app)
Core Services

Strategy

  • UI/UX Auditing
  • Research
  • Brand & Product Strategy
  • UX Consulting
  • Testing

Design

  • Mobile Apps
  • Websites
  • Branding
  • UI/UX Design
  • Prototyping & Testing

Development

  • Rapid prototyping
  • HTML/CSS/JS
  • React/Angular
  • iOS/Android native apps
  • Backend Integrations

Content

  • Copywriting
  • Iconography
  • Video
  • Animation
  • Infographics
our process

While every project is unique, and our models adaptive and collaborative, every digital product design partnership goes through these three core phases:

I. Research & Discovery

At the outset of the project we consolidate all available documentation and we schedule UX workshops with key stakeholders and relevant teams to explore different ideas and plans. From here UX designers will engage with current or potential customers if possible to understand their desires, expectations, affinities, problems and pain points, as well as employ various techniques of market research, both qualitative and quantitative.

At times, brands are reluctant towards conducting prior research as it demands time and resources, but the failure to do so will assuredly cost in the long run. Without appropriate research the true scope of customer needs cannot be assessed and determined. Research and discovery is the very foundation and impetus with which UI/UX design decisions are driven. Instead of relying on intuitions and gambles, it’s best to take a practical approach, and walk the extra mile to serve both the brand and customer better.

Research

At the outset of the project we consolidate all available documentation and we schedule UX workshops with key stakeholders and relevant teams to explore different ideas and plans. From here UX designers will engage with current or potential customers if possible to understand their desires, expectations, affinities, problems and pain points, as well as employ various techniques of market research, both qualitative and quantitative.

At times, brands are reluctant towards conducting prior research as it demands time and resources, but the failure to do so will assuredly cost in the long run. Without appropriate research the true scope of customer needs cannot be assessed and determined. Research and discovery is the very foundation and impetus with which UI/UX design decisions are driven. Instead of relying on intuitions and gambles, it’s best to take a practical approach, and walk the extra mile to serve both the brand and customer better.

II. Digital Strategy & Concepting

With the research and discovery results we synthesize a robust digital strategy, which in turn pilots the entire design process. The digital strategy begins by exploring different concepts and fine tuning key variables that will define a strong strategic vertical. From here, we begin concepting core elements such as information architecture and overall UI direction. We finish off this phase by presenting stakeholders with our concept for validation and approval.

Digital Strategy

With the research and discovery results we synthesize a robust digital strategy, which in turn pilots the entire design process. The digital strategy begins by exploring different concepts and fine tuning key variables that will define a strong strategic vertical. From here, we begin concepting core elements such as information architecture and overall UI direction. We finish off this phase by presenting stakeholders with our concept for validation and approval.

III. UI/UX Design

We kickoff this phase by hitting the ground running with our freshly minted digital strategy and design concept. Various activities are performed including wireframing, user flow mapping, UI design, and prototyping. We utilize a streamlined process of tools such as Zeplin to hand off our assets to developers. A comprehensive brand style guide, which includes component libraries, guidelines and user maps, is also developed at this stage.

UI/UX Design

We kickoff this phase by hitting the ground running with our freshly minted digital strategy and design concept. Various activities are performed including wireframing, user flow mapping, UI design, and prototyping. We utilize a streamlined process of tools such as Zeplin to hand off our assets to developers. A comprehensive brand style guide, which includes component libraries, guidelines and user maps, is also developed at this stage.

CLIENTS

“Working with Synth was very easy. They immediately understood our business requirements, translated them into specs, and got the work done quickly. I would definitely work with them again!”

Roger Van Duinen, Co-Founder
Varo Money